Where the people shaping commerce meet.
POWERING FANDOM – CREATING ICONS.
D-Congress brings together the people, ideas and technologies shaping what comes next in commerce.
GOTHENBURG · MARCH 10–11, 2027
TICKETS RELEASE NOVEMBER 5
When everyone has access to powerful technology, what makes a brand matter?
Powering fandom – creating icons
AI is changing how commerce works. But technology alone doesn’t make people choose you. Remember you. Care about you. D-Congress 2027 explores what comes next – across commerce, technology, brands, consumer behaviour and culture.
Gothenburg · March 10–11, 2027 – Tickets release november 5
Two days of ideas, people, conversations and unexpected encounters. Some things can be consumed afterwards. D-Congress isn’t one of them. You have to be there
Ebba Andersson on stage at D-Congress 2026
WHAT HAPPENS AFTER THE AI BOOM?
AI is eating the world. But what happens when powerful AI becomes available to everyone?
Benedict Evans is one of the world’s most widely read independent technology analysts, known for seeing what comes after the initial wave of excitement. In this session, he explores how AI could reshape business models, organisations and the way customers discover what to buy. As the technology spreads, where will value move? Who will become the new gatekeepers? And how will companies stand out when access to AI is no longer an advantage in itself?
Benedict Evans opens D-Congress 2027 with a keynote on ICONS, our main stage.
Wednesday, March 10. ICONS
EVERYONE IS HERE.
➡ 4,474 ATTENDEES IN 2026
➡ 1,000+ RETAILERS & BRANDS REPRESENTED
➡ 1,142 C-LEVEL ATTENDEES
➡ 68.8% OF RETAILERS & BRANDS ARE C-LEVEL OR MANAGEMENT
The people shaping commerce meet at D-Congress.
Put your brand in the room.
D-Congress brings together the decision-makers shaping the future of retail – and the companies building it. Put your brand, your people and your ideas at the centre of the conversation.
Nataliya Chichkova on stage at D-Congress 2026
The people worth listening to.
Global thinkers. CEOs. Founders. Brand builders. Entrepreneurs. Innovators. Creators. Challengers. People with something to say about what happens next.
First speakers revealed soon.
Discover what’s next.
AI. E-commerce. Brands. Retail media. Marketplaces. Payments. Stores. Consumer behaviour. New business models. We don’t cover everything.
We curate what matters.
Jacob Lovén on stage at D-Congress 2026
The Cultural Heartbeat of D-Congress.
D-Congress Festival
One night. Two stages.
Live music, discovery and a room full of people shaping what comes next.
2027 Artist Revealed November 5
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